Embedded Insurance & Protection Ecosystem

Concept Prototype — Version 2: AD&D Entry Point

Registration Experience

Race registration with complimentary AD&D benefit — Training Insurance is offered post-enrollment.

Step 1 of 2

Spartan Beast race course in the Pacific Northwest mountains

Complete Your Registration

Enter your details and secure your spot.

Spartan Beast 2026

Seattle, WAOctober 17, 2026

Beast Registration

Full course · 13+ miles

$40.00

Participant Information

Complimentary Race Protection

Your registration includes complimentary Accidental Death & Dismemberment (AD&D) coverage during your event.

You may opt out if you do not wish to activate this complimentary benefit.

Step 2 of 2

Stay Informed About Protection Options

Communication preferences

Mutual of Omaha

United of Omaha Life Insurance Company

A Mutual of Omaha Company

Mutual of Omaha Plaza | Omaha, NE 68175

Receive updates about insurance products and protection options that may be relevant to your race participation.

Order Summary

Beast Registration

Spartan Beast 2026 · Seattle, WA

$40.00

Registration Total

$40.00

Secured with 256-bit SSL encryption

Ecosystem Workflow

How a single registration event creates engagement, protection opportunities, and measurable outcomes across participants, partners, and carriers.

Race Registration Journey

Race Registration

Participant selects event and ticket tier

Participant Information

Personal details and contact data captured

TCPA Consent

Optional, compliant opt-in to insurance communications

AD&D & Coverage Selection

Complimentary AD&D reserved; optional training coverage upsell presented

Race Checkout Complete

Registration confirmed, data securely stored

Coverage Enrollment Initiated

Participant activates complimentary AD&D and optionally binds training coverage

Tokenized Handoff
Insurance Enrollment & Engagement Journey

Tokenized Handoff

Encrypted participant data passed securely to insurance flow

Prefilled Enrollment

Form auto-populated with registration data

Coverage Payment

AD&D activated at $0; payment collected only if training coverage is added

Coverage Bound

Policy issued and documents delivered instantly

Engagement

Personalized guidance, protection insights, and offers

Insurance Opportunities

Qualified participants begin additional insurance applications

Conversion Tracking

Full-funnel analytics for all ecosystem partners